Robin Food Mobile App System


Foodaid Foundation is a charity organization called themselve as “Food Bank”. They collect food surplus, reprocess and distribute to the people in needs of food. Yayasan Sime Darby has funded this charity project to develop a food surplus management system inspired by a group of young innovators who won the grand prize of Young Innovator’s Award 2016.


This project is to develop a mobile application system to support the food surplus collection process by foodbanks. The mobile application is used by food donor such as Tesco, KFC, Restaurants, Hotels and some other big food surplus generator to request for food surplus pickup. After foodbanks pickup these food surplus donated, it will be reprocessed and distribute to people or organization in need. This food surplus recycle process will help Malaysia and even the world to save food wastage.



The app, bankrolled by Malaysia-based multinational conglomerate Sime Darby Berhad, was the winning entry in this year’s Young Innovators challenge. It was launched on Dec 15 and is available for download in the Klang Valley across the Android and iOS smartphone platforms.


Robin Food Mobile Application System is a combination of Food Donor’s app, Food Bank’s app and Web based application system that working together to support the entire food donation and collection process. Food Donor will use the mobile application to request for food surplus pickup. Food Banks will then arrange for pickup and send back for reprocess. Reprocessed food will be distributed to people in needs.


Team Size


KG Food Saved


Months to Deliver



User Requirement Study
Intensive technical workshops carried out to capture and understand the user requirements in detail. Document these requirements into proper format and serve as the blueprint of the system.

UI / UX Design
Design all screens and user interactions with wireframing technique. Make client understand the proposed system flow. This is a very important step to get concensus among stakeholders before development starts.

Design & Development
Develop the system according to user requirement study specification document and UI/UX wireframes with the chosen technology stacks.

Training, Handover & Maintenance
Series of training carried out to ensure user understand how the system works and what they supposed to do at each stage. After successfully deployed the system to production environment, we will be maintaining the system, patch fixes and upgrade system as and when required.


The Challenge

100 days from concept to completion.

The main challenge of this project is only a 100 days given from concept to completion. This mission is given by the CEO of Sime Darby to achieve miracle in 100 days. Usually, this kind of project workscope requires minimum 5 to 6 months to complete.

The Solution

Resources, man powers and project management.

In view of this mission, we have work closely, day and night with the maximum resources and man power we have in order to complete the entire system which comprises of a sets of mobile applications and a web based management system which has the same features as the mobile app plus analytics and reportings module.


We have completed the entire system within the given timeline and launching it at Sime Darby Convention Center. Tesco has started using the app to contribute food surplus to foodaid foundation. 1st day of launching the system have collected 262 KG of foods and converted to 1050 meals and distributed to the people in needs.

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